1. We learn more when we assume less.
When we move through learning ourselves we can suss-out the right paths to guide an audience. This manifests in our coming to each project free of assumption. Through a robust discovery employing interviews and research, Object remains receptive to the needs of the user, project and partner. This is central at the outset of our relationships and projects, but it is imbued at every stage by maintaining a healthy critique of all decisions throughout, and a willingness to adapt based on new information, understanding or need.
2. Expertise is empathy.
Communication design is experienced by everyone—giving everyone the right to respond to communication design. One doesn't need to be able to craft a logomark or capture an iconic photograph in order to provide insightful contributions to the process. The core expertise we provide is an ability to hold all input as ingredients, then rebuild in various proportion, crafting a beautiful and effective result.